Apple Needs to Stop Advertising Things We Can't Use, Industry Experts Say!
For tech fans, all the tech events and new features from companies like Apple and Google on smartphones are intriguing.
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Apple in particular is very good at marketing, with professionally edited, pre-recorded events. The visually stunning presentations and captivating transitions take viewers out of reality. But experts say many of the features that Apple is boldly announcing and hyping may not be available for some time, especially to users outside the US.
Below are the top interesting features that Apple stirred up but disappointed iFans right after.
AirPods Hearing Test
Apple previously spent part of its presentation talking about how it would offer AirPods users a hearing test, but it’s taken a while for the hearing test to become available in many regions (not yet in the UK).
The test will take a while and you’ll need a really quiet place to do it. The end result is that this test will help AirPods Pro better meet the specific needs of users.
However, having to wait too long has made fans somewhat less excited. And this feature is not too impressive.
Mirror iPhone
When I heard about this feature, many people were excited to boot up their MacBooks and try it out. Basically, this feature allows users to view and use their phone screen from their laptop without having to constantly switch between the two devices, helping to handle different app notifications and messages.
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As for this feature specifically, Apple did not specify if or when it would be available in the EU.
The thing is, over the years, many people have gotten pretty sick of seeing the same pop-up messages when trying to use an Apple product – “not available in your area” – and this only happens with Apple.
Apple Vision Pro Glasses and the App Store
When Apple decided to enter the AR/VR space with the Apple Vision Pro glasses, many experts were extremely eager to use them. However, the product was only launched in the US.
For other countries that import the item, the Vision Pro app store simply displays a message saying: “not available in your area.” This is another product that Apple boldly announced to the world but never actually released to the world.
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This is also the reason why Vision Pro glasses have a hard time competing with the industry leader - Meta with its Meta Quest headset when it has a sky-high price and is only available in a small area.
Apple Intelligence
Clearly, the iPhone 16 series has only one strong point, which is Apple Intelligence. This is also the Cupertino-based company's response to the AI trend.
By removing Apple Intelligence from the iPhone 16 lineup, iFans will be left with phones that look exactly like last year’s. And like many other features, Apple Intelligence has been hyped to the skies at every Apple event this year, even though many parts of the world still don’t have access to it.
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Even the US - Apple's main market - has only had this feature a few days ago, despite being announced in June. Also in the US, Apple Intelligence still does not have all the promised features.
Therefore, European markets, not to mention users in other regions, will have to wait a long time.
Why aren't all those features available yet?
In fact, releasing features in different regions is subject to different laws and regulations. It takes time for Apple and other companies to get the necessary approvals to roll out privacy-related features like Apple Intelligence, especially in the EU, where data privacy laws are quite strict.
In addition, the "Apple House" rushed to announce Apple Intelligence features before they were ready just to keep up with the exploding AI trend and please its investors.
All of these features will eventually be available in all regions where Apple sells its products; the problem is that Apple is announcing them for the benefit of investors, not for the benefit of users. Or it is announcing them but not making it clear that it will take time to roll them out in all regions and has not given an estimated time frame.
What can Apple and other companies do to make things clearer?
What Apple specifically could do is announce at events what features are coming to region X and mention when regions Y and Z can expect them. This statement needs to be stated directly, not in text at the bottom of the screen.