The launch of iPhone 16 is not only a technology event but also a great opportunity for dealers and accessory manufacturers in Vietnam.
Like every year, every time a new iPhone is officially launched, it is also a time of shopping fever for technology-loving consumers in Vietnam. With an estimated 100,000 consumers pre-ordering the iPhone 16 in the first sale, this promises to bring significant revenue to dealers from the accessory business.
iPhone accessories business is becoming more and more vibrant.
In order to seek opportunities in the fertile land of iPhone accessories, not only small dealers but also large dealers continuously launch attractive incentive programs for users to buy accessories. Many dealers take advantage of the large number of customers buying iPhone 16 to open incentive programs to reduce the price of accessories such as fast chargers, cases, screen protectors, backup batteries, etc. Among these, cases and screen protectors are of great interest, while fast chargers are also noticed by consumers because iPhone 16 does not come with a charger in the box.
Leaks show that dealers can earn up to 20% profit from genuine iPhone 16 accessories from Apple, and even more impressively, they can earn up to 40% profit from accessories from brands like Mophie, Pisen, ZAGG, etc. Compared to the iPhone 16, which only brings in profits ranging from 5-6% and is really competitive, that's why the accessory business is being promoted by many dealers.
Profit margins from third-party accessories can be as high as 40%, while iPhone margins are only 5-6%.
As we know, since the launch of the iPhone 12 in 2020, Apple has removed the charger and headphones from the box, opening up a huge business opportunity for the accessory industry, especially the charger. In addition, users also have many other related accessory requirements such as cables, cases, screen protectors and backup batteries to serve mobile needs.
As new generations of iPhones don’t change much, consumer interest in upgrading slows down. But if you do buy a new device, you often have to choose accessories because small improvements on new products make old accessories incompatible.
