Xiaomi is really emerging as a challenging name for smartphone giants like Samsung and Apple.
As smartphone users in Western countries, it is easy to fall into the trap of focusing on Samsung or Apple brands. However, this has made Samsung and Apple slower to change compared to their competitors, who are trying to assert themselves in the market. Among them, Xiaomi is showing its ambition to challenge the two giants in the same way Huawei did in the past.
Samsung, Xiaomi and Apple are the three giants in the smartphone market in August 2024.
After a lot of effort in recent years, Xiaomi has once again knocked Apple off the number 2 spot in the smartphone market. The Chinese company did this first in August 2021 before being continuously overtaken by its rival in the following periods, until August 2024.
Users may have heard of Xiaomi, but may not fully understand the scale of the company in the international smartphone market. Basically, they are not a name to be underestimated as they have been growing steadily month after month. Especially when many economies are struggling, consumers saving on spending has helped the company attract products in the low-end and mid-range segments.
Even though many believe that Xiaomi is surpassing Apple at a sensitive time in the market, specifically when consumers are waiting for the new iPhone series to be launched in September 2021 or September 2024, surpassing a giant like Apple is not a simple matter. To do this, Xiaomi has made many efforts, including restructuring its phone lineup to focus on fewer devices in each segment as well as launching more and more products in the higher-end segment.
Xiaomi once surpassed Apple in August 2021.
Xiaomi’s recent high-end devices like the Xiaomi 15 Ultra and the foldable Mix Flip have created excitement among consumers. In addition, the company is also planning to launch a smartphone without physical buttons – something Apple is still trying to do.
Of course, when the iPhone 16 series hits the market on September 20, Xiaomi’s second place may be taken away. However, Apple needs to admit that the company is under a lot of pressure in the market, and if it continues to not change with breakthrough products, it may soon lose its second place. In fact, the sluggish sales of the iPhone 16 are a reason for Apple to start worrying.
