Although the iPhone 16 Pro Max is the most expensive version with a price starting at 34.99 million VND, iFans are still willing to "open their wallets".
After Apple officially introduced the iPhone 16 series including iPhone 16 (price from 22.99 million VND), iPhone 16 Plus (price from 25.99 million VND), iPhone 16 Pro (price from 18.99 million VND) and iPhone 16 Pro Max (price from 34.99 million VND), Apple authorized retailers (AAR) in Vietnam have opened a registration portal to receive information.
Preliminary data shows that iFan demand for the iPhone 16 Pro and iPhone 16 Pro Max is overwhelming compared to the regular iPhone 16 and iPhone 16 Plus.
iPhone 16 and iPhone 16 Plus color options.
iPhone 16 Pro and iPhone 16 Pro Max color options.
Specifically, at CellphoneS, the number of customers interested in and registering to receive information about the iPhone 16 series on the first day alone was 5 times higher than last year. Of which, the Pro Max version received nearly 50% of the total number of registrations to receive information.
For customers who signed up to receive information about the iPhone 16 and iPhone 16 Plus, the 128GB version still accounted for the largest proportion in this segment, showing that ordinary customers prioritized the lower price when buying. However, interest in the 256GB version increased significantly (20%) compared to the previous iPhone 15 and iPhone 15 Plus duo.
For customers who registered to receive information about the iPhone 16 Pro and iPhone 16 Pro Max, the majority chose the 256GB version (76.77%). The 1TB version accounted for only 4%, which may reflect the high price of this product for most consumers, or the storage needs of the majority of customers are still well met at 256GB and 512GB.
At 24hStore, 71.15% of customers registered to receive information about the iPhone 16 Pro Max, higher than the 64.3% of the iPhone 15 Pro Max last year. With the iPhone 16 Pro, it was 14.42%, the iPhone 16 Plus was 4.33% and the iPhone 16 was 10.1%.
"Overall, it can be seen that the iPhone 16 Pro Max has a higher registration rate than last year's iPhone 15 Pro Max, meaning that the appeal of the high-end line is still on the rise despite many mixed opinions every year," said a 24hStore representative.
Regarding color, according to 24hStore representative, as expected, lapis lazuli is the "hottest" color chosen on iPhone 16 (accounting for 60%), while pink only accounts for about 10%. Previously, pastel pink accounted for 45.5% on iPhone 15. This shows that the overly dark pink color on iPhone 16 is no longer as popular with iFans as previous versions.
This year, the desert titanium color of the iPhone 16 Pro/Pro Max series has also replaced the trend of natural titanium on the iPhone 15 Pro Max last year, becoming the most attractive color. 24hStore's data shows that 63.37% of customers are interested in the desert titanium color of the iPhone 16 Pro and iPhone 16 Pro Max.
According to the Mobile World system, after 24 hours of opening the registration portal to receive information about the iPhone 16 series, they received tens of thousands of interested customers. Compared to the same period last year, the number of customers registering to receive information increased 3.5 times.
"With impressive upgrades in both design and performance, along with old-for-new policies and installment payments to help users easily balance costs..., the system believes that the main model will still be the iPhone 16 Pro Max, keeping the ratio of about 80% compared to other models. Of which, 76% will be the 256GB version, this year's new color - desert titanium will account for about 55%", said a representative of Mobile World.
