Sony has just introduced the 2024 Sony Bravia TV line with comprehensive upgrades in image and sound, including Bravia 9, Bravia 8, Bravia 7 and Bravia 3.
In the new product line, Sony continues to cooperate with major brands in image and sound such as IMAX Enhanced, DTS:X, Dolby Vision, Dolby Atmos, along with the sound technology developed by Sony - 360 Spatial Sound Mapping. They also cooperate with Netflix, thereby investing in developing the Netflix Adaptive Calibrated Mode feature to enhance the user's OTT movie viewing experience at home.
A model from the Sony Bravia 2024 TV line.
With the smarter XR Cognitive Processor with integrated AI, the new generation of Sony BRAVIA TVs will enhance the home cinema experience, by reproducing images according to the original intentions of the filmmakers. The XR Cognitive Processor can automatically recognize scenes and facial expressions of characters, analyze the data with high precision, and then optimize the image to bring realism.
4K HDR X1 Processor is Sony's most powerful XR cognitive processor yet.
Sony says that for scenes that require high color contrast or shadow details, XR Backlight Master Drive backlight control technology will handle the transition between light and dark, while ensuring black and depth for each pixel. For High Peak Luminance technology, natural scenes will be enhanced in color and light.
In addition, the X-Anti Reflection auto-adjustment feature will overcome the image reflection on the screen due to the impact of ambient light, helping the screen display more uniformly and realistically. In addition, the X-Wide Angle feature optimizes the image displayed at different angles, providing a similar beautiful image experience for different viewing positions.
Features X-Wide Angle (left) and X-Anti Reflection (right).
In terms of sound, Acoustic Multi-Audio+ technology takes advantage of the arrangement of surrounding speakers, amplifying the sound field in space. Acoustic Surface-Audio technology with a speaker system integrated right on the screen, brings the sound field to the screen to match the displayed image.
Upgraded from its predecessor, Voice Zoom 3 with AI sound separation technology is capable of identifying voices, allowing users to automatically increase or decrease the volume to hear conversations or background sounds. AI sound separation technology is capable of separating sounds in scenes, then locating and reproducing them to bring true sound dimensions. This technology is also a resonant factor, creating a 360-degree sound experience.
The Sony Bravia 8 and Bravia 9 TVs have increased total speaker power compared to their predecessors. The Bravia 9 is also the world's first TV to feature two additional Beam Tweeters on the top, combined with two Frame Tweeters on either side of the bezel, expanding the surround sound field.
The 2024 Sony Bravia TV product lines all use Google TV, integrating the feature of controlling the TV by voice without the need for a remote. At the same time, Sony introduced the latest updated version of the Bravia Connect application, allowing users to install and control Sony TVs with their phones.
The Sony Bravia 7 and Bravia 3 TV series are now available, while the Bravia 9 and Bravia 8 series are expected to hit shelves in June 2024.
Detailed specification table of Sony Braiva 2024 TV lines:
Bravia 3 (Direct LED) | Bravia 7 (Mini LED) | Bravia 8 (OLED) | Bravia 9 (Mini LED) | |
| Processor | 4K HDR X1 Processor | XR Processor | XR Processor | XR Processor |
| Screen | Direct LED | XR Blacklight Master Drive | OLED with XR Contrast Booster | XR Blacklight Master Drive High Peak Luminance |
| Image | Trilumions ProMotionflow XR | XR Trilumions Pro XR Motion Clarity | XR Trilumions Pro XR OLED Motion | XR Trilumions Pro XR Motion Clarity |
| Sound | X-Balanced Speaker | Acoustic Multi-Audio | Acoustic Surface Audio+ | Acoustic Multi-Audio+ |
| Advanced Format | Dolby Vision Dolby AtmosDTS:X | Dolby Vision Dolby Atmos DTS:X | IMAX Enhanced Dolby Vision Dolby Atmos DTS:X DTS Digital Surround | IMAX Enhanced Dolby Vision Dolby Atmos DTS:X DTS Digital Surround |
| Operating system | Google TV Search and control TV without remote | Google TV Search and control TV without remote | Google TV Search and control TV without remote | Google TV Search and control TV without remote |
| Installation | 1 type of base installation | 4 types of base installation | 4 types of base installation | 4 types of base installation |
| Connect | Google Assistant Chromecast Built-in Apple AirPlay 2 Apple HomeKit | Google Assistant Chromecast Built-in Apple AirPlay 2 Apple HomeKit | Google Assistant Chromecast Built-in Apple AirPlay 2 Apple HomeKit | Google Assistant Chromecast Built-in Apple AirPlay 2 Apple HomeKit |
| Size | 85”, 75”, 65”55”, 50”, 43” | 65”, 75” | 55”, 65” | 75”, 85” |