iPhone 16 may integrate third-party AI platforms to enhance user experience on new products.
Apple, known for its closed software ecosystem, is reportedly integrating Google Gemini, an AI model, into the iPhone, along with OpenAI's ChatGPT .
The move is aimed at expanding the iPhone's AI capabilities, giving users more options. The potential deal with Google could be announced during the iPhone 16 launch event in September, according to Phone Arena.
Apple ’s move to integrate third-party AI models is a notable shift from its usual reliance on in-house technology. The decision to add Google Gemini and OpenAI’s ChatGPT to the iPhone ecosystem appears to be strategic, offering users more AI options while Apple continues to develop its own AI platform, Apple Intelligence, according to Bloomberg’s Mark Gurman.
Apple is also exploring a deal with Anthropic, another Amazon-backed AI platform. However, the Google Gemini integration is expected to be prioritized and announced first. This cross-platform AI approach could significantly improve the capabilities and user experience of the iPhone, especially as AI becomes increasingly important in technology.
Apple is also considering paying for Apple Intelligence services in the future, but this will be a long-term plan, as the initial focus will be on launching Apple Intelligence on select iPhone and Mac models this fall.
While Apple is interested in integrating a variety of AI models, there are some exceptions. The Wall Street Journal reported that Apple is in talks with Meta to integrate its Llama chatbot, but columnist Mark Gurman pointed out that Apple appears to have “no plans” for Meta’s AI platform.
Meta's decision to exclude Llama is said to be based on the superior services provided by OpenAI, Google, and Anthropic.
Overall, Apple’s move to integrate multiple AI models on the iPhone marks a significant shift in the company’s approach, reflecting the growing importance of AI in the tech industry and Apple’s commitment to providing users with diverse and powerful AI capabilities on their devices.